Myers Bigel will be presenting “Keys to Building and Protecting Your Brand” at the North Carolina State Bar in Raleigh November 15.
This is a Continuing Legal Education (CLE) course hosted by the firm through the Association of Corporate Counsel (ACC).
The November 15 event will provide practical considerations for in-house counsel for efficiently selecting and building a brand, including how to cost-effectively coordinate both marketing and legal teams.
Presenters include Myers Bigel attorneys Erin Bobay and Laura Kelley as well as Paul Spinak, founder and creative director of The Marketing Machine.
A global legal association, the ACC promotes the common professional and business interests of in-house counsel who work for corporations, associations and other private-sector organizations through information, education, networking opportunities and advocacy initiatives. The ACC connects its members to people and resources necessary for both personal and professional growth, boasting more than 40,000 members in 85 countries employed by over 10,000 organizations.
The Research Triangle Area Chapter of the ACC serves more than 200 members, providing a wide range of educational programs on topics relevant to in-house law practice such as crisis management, managing outside counsel, contracts 101, and intellectual property competitive intelligence.
Myers Bigel is active in many organizations like the ACC, including the Triangle Intellectual Property Law Association; NC Bar Association; American Intellectual Property Law Association; American Bar Association; Association of University Technology Managers; Licensing Executives Society; and the Carolina Patent Trademark & Copyright Law Association, among others.
Well-respected, independent third-party organizations across the country continually recognize Myers Bigel as leading the field in the quality of patents for our clients. The firm boasts a continuity of counsel, broad expertise, and unwavering focus on drafting quality patents that cover the full scope of an invention and stand up to courtroom challenges. The firm has five active practice groups including Trademark, Biotechnology, Chemical, Electronics/Computer and Mechanical. Each of these groups has a critical mass of attorney experience levels and skills to satisfy the largest to the smallest clients.